Reasons to start with Digital Signage

1. Digital Out of Home is everywhere. Digital screens are becoming more and more common in many locations as that it is an opportunity to talk to consumers when they’re out and about?
 
2. Shopper marketing. Agencies are realizing the power of building a dedicated “shopper marketing” teams and shopper marketing begins and ends at the shelf level. When 70% of purchase decisions are made in the store, advertisers don't want to miss out on influencing that impulse purchase.
 
3. Cost. Compared to national TV, print, and radio, Digital Out of Home is cost-effective . Digitopia can support you in increasing the reach outside your premises or outlets.

4. Targeting.  Digital Signage allows you to target the different audience during the day and/or rweek.

5. Right time. Grab the consumers attention when they’re already on their shopping trip, wallets open and ready to make a purchase.
 
6. Right place. Influence consumers where they’re already shopping in the store, remind them what they’ve forgotten to put on their list, and let them know which new products are available right now. Influence the buying behavior by promoting specific products /services (e.g. adaptable lunch menu).
 
7. Right message. Relevance, not content, is king in Digital Out Of Home. Yes, your ad needs to be compelling and customized for the environment, but above all, make it relevant to the consumer’s mind set.
 
8. Interactivity. Consumers love to interact with screens, so give them cool content or discount coupons they can download directly to their cell phones. It will make them look at the screen every time they pass by. In a few years most digital screens will offer some form of interactivity (NFC, SMS, touchscreens,...)
 
9. Creativity.  Let your creativity loose on what they could do in your venues. There are no rules; just make it relevant, compelling, and customized for the environment. Specialised companies, such as Digitopia, will support you.