From Katrina at Symon Dacon come these 5 great reasons to go interactive with your screens:
- Interactivity gets viewers to look at your content for longer, and therefore increases recognition and their propensity to respond to call-to-action messages and act in a desired way.
- Can improve the sales process with viewers able to make product selection quickly and easily at the touch of a screen.
- Often provides a more convenient means for people to complete tasks and make transactions.
- Provides a ‘listening station’ allowing you to more effectively gauge what people want from the content they view and interact with.
- Promotes self-service thereby reducing costs and human resources.
