Some statistics

Top suppliers of displays including LG Electronics, Mitsubishi, NEC Display Solutions, Panasonic, Pioneer, Samsung Electronics, Sharp, and Sony are expending their market share of worldwide digital signage progressively, due to the projected market of digital signage worth US$3.5 billion by year 2011.

From digitalsignageresource.com, a recent digital signage study conducted by InfoTrends, which polled consumers, found that digital signage displays have 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a 31.8% upswing in overall sales volumes, generate a 32.8% growth in repeat buyers and generate 32.8% more in-store traffic. The effectiveness of digital signage had proven by end customers.

And according to the Outdoor Media Centre, the medium’s record-breaking revenues are driven by growth almost three times as fast as that of the overall outdoor market in the UK, which itself is performing markedly better than outdoor in the U.S. At £101m for the calendar year, digital held an 11.4 percent share of the entire British outdoor-advertising market. Back in 2006, British digital revenue stood at just £30m.

Meanwhile, report from IMS Research indicates that the worldwide digital-signage technology market was worth $4bn in 2009; while media players and set-top boxes share were at 21.7 percent (868million USD), and the leading supplier of media players is AOpen. Thus, AOpen is certainly positioning itself as the leading digital signage media player provider and with such opportunity, will take most of the 868mn USD market share. In fact, over 430,000 digital displays were sold in 2005 alone, with the sole purpose of being used for digital signage displays.

Now, the leading flat panel companies of digital signage market are followed by about 50 other companies who have overcrowded the digital signage market. These retailers are historically transaction-based providers, and are thus challenged by the fact that this fast growing market is more of a solution-based sale. AOpen has already noticed this disadvantage of these flat panel companies since 2007, and created a new business model named “Flying Geese” to combine panel providers, media player makers, system integrators, software venders, and content creators to work together for the digital signage market.

With the “Flying Geese” strategy from AOpen, the companies in the market for a digital signage solution are no longer faced with the debate on whether to contract the work to a retailer, or a VAR. That means any member in “Flying Geese” has the chance to enter the digital signage market with all the backups from other members because it is a team effort. AOpen believes this strategy will help AOpen and partners take a dominant position in the digital signage markets around the world.