Digital signage is a form of electronic display that shows menus, information, advertising, video and other messages. Digital signs (such as LCD, LED or projected images) can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings.
Advertising using digital signage is a form of out-of-home advertising in which static images, moving images, video content, advertisements are displayed with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.
The market sees digital signage as more beneficial compared to static signage because content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection and image capture devices.
