Digitopia is specialised in digital signage and related services like touch apllications. Our main mission is to be the partner for instore/inhouse digital communication.
In order to have a maximum return from your investments in digital signage focus will be required.
Digital signage allows to interact differently with your customers /employees / suppliers:
Targeted. Digital Signage allows you to target the different audience during the day and/or rweek.
Right time. Grab the consumers attention when they’re already on their shopping trip, wallets open and ready to make a purchase.
Right place. Influence consumers where they’re already shopping in the store, remind them what they’ve forgotten to put on their list, and let them know which new products are available right now. Influence the buying behavior by promoting specific products /services (e.g. adaptable lunch menu).
Right message. Relevance, not content, is king in Digital Out Of Home. Yes, your ad needs to be compelling and customized for the environment, but above all, make it relevant to the consumer’s mind set.
Interactivity. Consumers love to interact with screens, so give them cool content or discount coupons they can download directly to their cell phones. It will make them look at the screen every time they pass by. In a few years most digital screens will offer some form of interactivity (NFC, SMS, touchscreens,...)
Creativity. Let your creativity loose on what they could do in your venues. There are no rules; just make it relevant, compelling, and customized for the environment.
Digitopia has years of experience in this field and can provide and support you to reach your goals. Digitopia is also your partner for the future as that it embraces innovation.
Next to the relevant content Digitopia's focus is in delivering a high availability service as that its platform is housed in TIER3 datacenters. Digitopia is managing thousands of screens in thousands of locations. Uptime and pro-activity is a key focus area in the daily operations.
