JBC has developed into one of the leading fashion chains in Belgium and Luxembourg.

Located around the town with parking facility on the compound. There are also many stores in town and shopping centres. JBC stores have a comfortable and bright look. All the collections can also easily be ordered via the online shop. JBC has developed into a professional trendy fashion brand with its own individual character.

In 2013 JBC initiated a 5-year plan for the refurbishment of all its stores.

One of the key points within this operation is to improve in-store customer experience by integrating digital tools and communication. Digitopia was asked to work together with JBC on the launch of a new type of shop with a complete digital experience for all customers, big and small.

This new innovative shop concept is based on a number of key issues:

On the one hand the integration of digital communication for adults via the installation of digital communication and interactive touch screens.

On the other hand the development of a new concept for the kids corners, with the emphasis on digital experience based on gamification. Active, interactive and innovative for all ages.

wana gogo jbc

The creation of extra experience in the shops by integrating content from our partner Studio100.

The whole concept is managed by the central tool DGT Dynamics so that general, segmented and local content can be put on the screens. DGT Dynamics also offers JBC’s head office the option of real-time central monitoring of all possible assets within the project such as hardware, software, planning, storage, content, planning, users, etc.

Digitopia is also responsible for the complete development and management of content.

Motion design and animation for collections and offers on the screens

Development of interactive games for the kids corner

hand touch jbc

Development of interactive applications for adults, e.g. Jackpot and gamification during late evening opening.

In a second phase JBC will introduce a more extensive form of omnichannel retail in the sales outlets via the CPL project.

Using CPL customers can use the webshop to search for and order clothing items that are not available in the shop in a simple manner: either on a touch screen or on a tablet with one of the sales assistants in the store. The webshop application was developed by partner Xsarus, the platform and hardware are provided via Digitopia.

Realisation:

The project is completely managed using DGT Dynamics for both content management of digital signage and applications on the various touch screens.


Combination of different types and sizes of screens, passive and interactive, each linked to a DGT Player.

  • ELO or iiyama 20” and 42” inch touch screen for kids games and Studio100 TV
  • 32 inch ELO, iiyama and Flatfrog touch screen for interactive games table
  • 32 inch ELO, iiyama touch screen for interactive experience in the store (e.g. Jackpot during late evening opening)
  • 55 inch at point of sale and in store for traditional signage

Development of +15 digital interactive games for children and young people. (aged 3-12)


Development of interactive kids TV in collaboration with Studio100.


Complete content creation (signage and applications) by Digitopia.


Active monitoring of all screens, players and other assets.


Implementation and development for 3 countries (Belgium, Luxembourg, Germany) and in 4 languages (Dutch, French, German, Luxembourgish).


Installed screens:

Traditional signage:

389

Kidscorners:

224 touch screens

CPL:

357 touch screens


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