An accessible Content Management System
Lunch Garden is a Belgian self-service restaurant chain. The chain has more than 60 branches throughout the country and has been pioneering the (digital) shopping experience for customers for more than a decade. Digital information boards are an essential part of this. Using the AIDA method, customers are given information at the most crucial touch points in the restaurant (entrance, totem, self-service and restaurant), which is converted to the right menu choice. Using customer experience and the right content strategy, customers are supported when making their choice, but they are also convinced to come back.
With these digital screens, Lunch Garden is fully committed to innovation, rejuvenation and experience optimisation. Digitisation of the content is an important step for this. Under the motto: “To see it is to want it”, extra attention is paid to converting static posters into tasty video images of the various dishes. Lunch Garden permanently tries to make the content more efficient and effective, and we are fully on board helping them
Using DGT Dynamics, we can offer Lunch Garden a very accessible Content Management System for error-free editing of their content, including avoiding language errors. This has resulted in many more Lunch Garden employees being able to place content on the screens, such as the offer of the day.