One-stop-shop digital signage
Neckermann is a tour operator selling holidays to consumers from its own Neckermann travel agencies. After the bankruptcy of Thomas Cook, Neckermann continued under its own flag and asked Digitopia to take over the existing digital signage infrastructure and associated services. In total there are 251 screens at 45 locations.
The focus is on the visual support (AIDA model) via different types of screens of the customer’s entire journey, from the street to the agent’s desk. Awareness and Interest via shop windows, Desire via in-store inspiration screens, and Action on the screen at the sales desk. Digitopia actively worked with the communication and marketing department to develop the most effective and efficient way of communicating on the screens.
Thanks to our one-stop-shop approach, we were able to take over 360 screens at 64 locations in a very short time and against a very tight deadline.